National Lottery players raise £30million every week for good causes. This funding is invested in a wide variety of projects across the UK - from helping to improve local communities; caring, preserving and restoring our rich and diverse heritage; powering grassroots and elite sport; and unleashing and supporting amazing creative talent.
The National Lottery Promotions Unit (NLPU) is a small team promoting positive public awareness of National Lottery funding and the good causes it supports.
In 2024, the National Lottery ran a series of exciting nation-wide campaigns, including our 30th birthday campaign, the Paris Olympic and Paralympic Games and National Lottery Open Week. These key moments and milestones provided us with a golden opportunity to celebrate the achievements of one of the nation’s most loved brands. The NLPU has exciting plans to communicate the vital role The National Lottery plays in all our lives, and to recognise and thank the players who are making the UK a better place to live in, day in, day out.
Could you play a part in driving the success of these campaigns forward? We are currently looking for a PR Campaigns Manager to join and support our team in the delivery of dynamic and engaging creative PR and social media campaigns. In this exciting position, you will help us shine a spotlight on the good causes funded thanks to National Lottery’s players through a variety of creative storytelling-lead campaigns.
The Role
The National Lottery Promotions Unit is seeking an experienced PR Campaigns Manager (14 month contract) to develop and implement creative campaigns, strengthening awareness of National Lottery Good Causes and connecting with target audiences.
In 2025-26, the NLPU will run a series of high-impact, nationwide campaigns demonstrating The National Lottery’s ability to change lives everyday. From developing sporting heroes to changing communities to investing our rich heritage, The National Lottery has an abundance of stories to tell of the difference our players make to the UK.
- You will help us connect our target audiences with The National Lottery brand making it feel relevant to them. You will have strong skills developing and managing creative PR campaigns across multiple channels. You will set and deliver against KPIs, informed by data and analytics.
- You will advance the NLPUs external voice through innovation and staying relevant with trends and best practices. You will proactively take advantage of relevant external opportunities.
A dynamic approach to relationship management will be essential in order to influence stakeholders across the whole National Lottery Family, ensuring an aligned and stronger National Lottery voice. An important part of this role will be your ability to engage and influence stakeholders as part of our National Lottery Open Week campaign. This annual campaign will see you working with National Lottery funded organisations across the UK to involve them in the campaign.
The PR Campaigns Manager will work with PR agencies, media partners, talent, photographers, film makers, evaluation providers, research companies, content creators and other suppliers to deliver high quality work, within budget and set timescales. You will develop and nurture positive relationships with journalists across all media, including national and local newspapers, consumer publications, radio, TV and online.
Interviews: Face to face - 24th April
Essential Criteria
- Related experience and success in, planning, and delivering PR campaigns for a range of audiences in a multi-channel environment.
- Evidence of gaining high quality media coverage through national and local media outlets, with established relationships with journalists and media outlets.
- Strong project management skills with the ability to juggle operational delivery with strategic thinking.
- Excellent written and verbal communication skills, and the ability to think creatively and to encourage others to.
- Experience managing stakeholder relationships including influencing and negotiation at a senior level
- A can-do attitude and proactive mindset with demonstrable experience of being able to work well under your own steam as well as part of a team
- An understanding of analytical skills to help inform PR strategy, as well as good grounding in consumer media consumption
- Strong networking skills and ability to build good working relationships both internally and externally.
Equity, Diversity and Inclusion
Communities in the UK come in all shapes and sizes. National Lottery funding is for everyone – therefore, we are committed to equity, diversity and inclusion and we work hard to ensure our funding reaches where it is needed.
We also believe our people should represent the communities, organisations and individuals we work with. That’s why The National Lottery Community Fund is committed to being an inclusive employer and a great place to work. We recognise and celebrate the fact that our people come from diverse backgrounds. We positively welcome applications from people from ethnic minority backgrounds, people with disabilities or longstanding health conditions, people who are LGBTQ+, and people from different socio-economic and educational backgrounds, as well as people of all ages.
As a Disability Confident Employer, we take a proactive approach in making reasonable adjustments, if needed, throughout the recruitment process and during employment. (This can be related to a physical and mental health condition.)